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Services / Paid Acquisition
Paid Acquisition

A paid acquisition channel on Meta, built in 14 days.

We repackage your offer for cold traffic, build the ad account, make the creatives and run the media buying for 90 days.

What This Is

A paid acquisition channel, engineered around your offer.

Cold traffic does not buy what it does not understand. The work is making a stranger understand it in ninety seconds.

This is a complete Meta channel for a premium offer, built and then operated by us. We start with the offer itself, repackaging it so a buyer who has never heard of you grasps the problem, the outcome and the next step. The landing page, the creative, the ad account and the tracking are all built from that one position.

It is for founders and operators with proven demand and an offer that suits a video and an application. What changes is that booked calls stop depending on referrals and posting. You get a channel with a known cost per call, a trained pixel and a weekly read on what is working, run by the person who builds it.

How It Works

Fourteen days to live, then ninety days of running it.

Day 0

Kickoff and access

Agreement signed, onboarding form completed, accounts shared. The clock starts here.

Days 1 to 7

Offer, funnel and creative

We repackage the offer for cold traffic, write the page and application, and script the video you film. Footage and account access land this week.

Days 8 to 14

Pixel, CRM and launch

Pixel and Conversions API go into your Business Manager, the CRM pipeline is connected, the ad account is structured, and ads go live on Day 14.

Days 15 to 30

Test and learn

Ads run in a testing, scaling and retargeting structure. We read cost per call, calls booked and deals closed weekly, retire weak creatives and ship new ones.

Days 30 to 90

Scale what works

We run media buying through Day 90, moving budget behind proven concepts. You get a clear read on the channel and the plan for Day 91.

What We Build

Five parts, one system.

01

Offer packaged for cold traffic

Before anything is made, we rework how your offer is framed so a stranger understands it and wants it. Everything else depends on this step.

  • Offer rewrite for cold buyers
  • Angle, persona and offer plan per ad set
  • Headline for the landing page
  • Positioning check against your market
02

Full creative strategy

Static, video and image ads, planned as concepts so every test teaches you something. Fast to produce, fast to test, and new creatives keep shipping through the 90 days.

  • Launch batch of static, video and image ads
  • Ad copy for every placement
  • New creatives through the run
  • Winners identified and iterated
03

Funnel and booking flow

A custom-coded VSL landing page that takes a stranger from ad to booked call. The application, booking and confirmation pages are built with it, along with the scripts for the videos you film.

  • VSL landing page, custom coded
  • Multi-step application
  • Booking and confirmation pages
  • VSL and post-booking scripts
04

Pixel and conversion tracking

Tracking installed in your Business Manager so you own the data. Events are tied to the application, so Meta learns to find qualified applicants and not just clicks. We track cost per booked call and report it in your dashboard.

  • Pixel in your Business Manager
  • Conversions API wired server side
  • Events gated on the application
  • Cost per booked call tracking
05

CRM, email and SMS flows

The back end that turns booked calls into shows and clients, with every lead moving through a pipeline you can read.

  • CRM integration with a 14-stage pipeline
  • Pre-call, no-book and no-show email flows
  • SMS reminders and automations
  • Live revenue tracking dashboard
Who It Is For

Built around your buyer.

01

Financial Services & Capital

Investor funnels for raises under $5M, and volume behind outbound for larger ones.

02

Personal Brands

The core channel for influencers, consultants and educators selling a premium offer.

03

Professional Services

Elective practices and offers that suit a video and an application.

04

Software & Tech

Products sold to owners and founders, where a video can pre-sell the call.

The Result

What the business has at the end.

01

An owned ad account with a trained pixel

The data and learning history sit in your Business Manager, so Meta keeps finding qualified applicants after we step back.

02

A funnel that books calls from strangers

Landing page, application and booking page, with qualification built in and every source tracked.

03

A channel you can read

Cost per booked call, calls booked and deals closed in one view, so budget decisions follow numbers.

Yours To Keep

What you walk away with.

  • The Meta ad account structure, in your Business Manager
  • The pixel and Conversions API dataset with its learning history
  • Every ad creative and the winning concepts
  • The landing page, application and booking page
  • The CRM pipeline and its automations
  • The offer rewrite and the messaging plan
FAQ

Questions we get asked.

How much ad spend do I need?

A minimum monthly ad spend is part of the system, set on your discovery call. It goes straight to Meta and none of it comes to us.

Do you make the landing page?

Yes. The page, the application and the booking page are part of the conversion infrastructure built in the same 14 days.

Who owns the ad account?

You do. The pixel and dataset sit in your Business Manager with us given partner access.

What do I need to provide?

A few videos filmed to our scripts, access to your accounts and one onboarding form.

What if my offer does not convert on cold traffic?

We find out in the first weeks, from real cost per call and application data. If the offer is the constraint, we rework the packaging and test again before spending more.

What happens on Day 91?

Everything built stays in your name. We raise the options with you before Day 75: keep us on to run it, run it in house, or extend the sprint.

Next Step

Find out if paid acquisition fits your offer.