The entire sales infrastructure for a strength training brand.
Every asset, a tracked CRM, automated pre-call education and a live revenue dashboard.
The situation, the build, the result.
Mucci Strength trains athletes and active people through a method built on movement mechanics. It needed a system that took a stranger from first click through to a booked and attended call.
We built all marketing assets, an integrated CRM, and pre-call email and SMS flows that educate each prospect after booking. We also added a live revenue dashboard connecting leads, calls and cash collected.
The business now sees which levers to pull from its own data instead of guessing. Every lead sits on a stage, so nothing goes untracked between the first click and the decision.
What we did, in order.
Built the marketing assets
The funnel, the video scripts and the supporting pages were written around the brand's method, so a stranger understands what it is and why it works before speaking to anyone.
Integrated the CRM
Every lead is captured in the CRM, assigned a stage and followed up. Nothing sits untracked between the first click and the final decision.
Automated the pre-call education
Email and SMS flows run after booking and educate the prospect automatically, so more of them show up and the call begins further along.
Added a live revenue dashboard
A dashboard ties leads, calls and cash collected together, so the team can see which part of the system is capping revenue and act on it.
What the business has now.
- Every lead tracked and followed up inside one CRM
- Pre-call education delivered automatically by email and SMS
- A live view of leads generated, calls booked and deals closed
- Decisions made from data rather than instinct
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